Words That Build by Norman Weinstein

 

Norman Weinstein writes about architecture and design for Architectural Record, and is the author of “Words That Build” – an exclusive 21-part series published by ArchNewsNow.com – that focuses on the overlooked foundations of architecture: oral and written communication. He consults with architects and engineers interested in communicating more profitably; his webinars are available from ExecSense. He can be reached at nweinstein@q.com.

 

More Weinstein: From Ada to Zaha and Everything In Between: Op-eds, book reviews, musings, and debate

 

 

WORDS THAT BUILD: Communicating Architectural Edges

Tip 21: Write about meaningful circulatory patterns of light by personifying the interplay of architecture and light
http://www.archnewsnow.com/features/Feature314.htm - December 3, 2009

 

WORDS THAT BUILD: Offer an Opening Statement That Frames a Broad Vista

Tip 20: The aim of an opening statement is to open door to dialogue rather than to persuasively hook another into compliance with your message
http://www.archnewsnow.com/features/Feature312.htm - November 3, 2009

 

WORDS THAT BUILD: Communicate to Clients an Evolving Perspective Rather than a Fixed Clarity about Projects

Tip 19: Choose words and phrases that depict your architecture as mysterious promise as well as known product
http://www.archnewsnow.com/features/Feature308.htm - October 7, 2009

 

WORDS THAT BUILD: Introduce Words that "Float" into the Flow of Communications with Clients

Tip 18: Replace prescriptive words and phrases etched in stone with language reflecting collaborative project in flux
http://www.archnewsnow.com/features/Feature304.htm - September 9, 2009

 

WORDS THAT BUILD: Work with Clients to Develop Plans That Place Human/Spatial Relationships First

Tip 17: Shape dialogues with clients to catalyze designs promoting clear meanings of human relationships in proposed spaces
http://www.archnewsnow.com/features/Feature302.htm - August 4, 2009

 

WORDS THAT BUILD: Faster! Deeper! Broader!

Tip 16: How to balance high speed communication with in depth communication
http://www.archnewsnow.com/features/Feature298.htm - July 1, 2009

 

WORDS THAT BUILD: Translate Images Into Touching Performances

Tip 15: Cultivate communication with clients that translates architectural imagery into experience at their fingertips
http://www.archnewsnow.com/features/Feature291.htm - June 2, 2009

 

WORDS THAT BUILD: Emphasize Words with Lasting Resonance

Tip 14: Cluster symbolic and mythically charged keywords in communication with clients
http://www.archnewsnow.com/features/Feature290.htm - May 6, 2009

 

WORDS THAT BUILD: Re-invent Green Communication

Tip 13: Try the spectacular 2 step program to cut fat and reduce telltale signs of greenwash
http://www.archnewsnow.com/features/Feature283.htm - April 2, 2009

 

WORDS THAT BUILD: Taking Advantage of Interruptions in Architectural Communication

Tip 12: Cogent communicators exploit opportunities offered by interruptions
http://www.archnewsnow.com/features/Feature279.htm - March 4, 2009

 

WORDS THAT BUILD: Faceting Architectural Communication

Tip 11: Effective communication evolves out of cross reflective details
http://www.archnewsnow.com/features/Feature275.htm - February 3, 2009

 

WORDS THAT BUILD: Use Space Creatively When Designing Your Client Communications

Tip 10: Use paragraph spacing in writing and pauses in conversation to promote out of the box thinking
http://www.archnewsnow.com/features/Feature273.htm - January 8, 2009

 

WORDS THAT BUILD: Making Your Client's Contradictions Productive

Tip 9: Work with your clients contradictions to discover possible solutions
http://www.archnewsnow.com/features/Feature270.htm - December 2, 2008

 

WORDS THAT BUILD: Initiate Conversations with Designs that Engage Your Clients.

Tip 8: Write dialogues engaging materials and processes with clients
http://www.archnewsnow.com/features/Feature269.htm - November 5, 2008

 

WORDS THAT BUILD: Creating a Site Analysis That's Out of Sight

Tip 7: Write site analysis using words referring to senses beyond sight
http://www.archnewsnow.com/features/Feature266.htm - October 8, 2008

 

WORDS THAT BUILD: Learning How to Persuade Through Learning Variations on a Theme

Tip 6: Master communications tool that generates copious variations on your theme
http://www.archnewsnow.com/features/Feature263.htm - September 5, 2008

 

WORDS THAT BUILD: Respecting Key Words as Materials for Building Durable Structures

Tip 5: Recognize the key vocabulary shaping your professional practice and share those keywords with your clients
http://www.archnewsnow.com/features/Feature258.htm - August 5, 2008

 

WORDS THAT BUILD: Steering Your Client in the Appropriate Direction

Tip 4: See your writing as navigational aid so your design intent clearly comes through to your client
http://www.archnewsnow.com/features/Feature256.htm - July 8, 2008

 

WORDS THAT BUILD: Playing with the Flow of Communication

Tip 3: Use language that playfully enhances the flow of design intentions between you and your client
http://www.archnewsnow.com/features/Feature254.htm - June 10, 2008

 

WORDS THAT BUILD: Clarifying Presentations to Clients through Rhythmic Emphasis

Tip 2: Use rhythmic accents to create persuasive story to your client
http://www.archnewsnow.com/features/Feature252.htm - May 9, 2008

 

WORDS THAT BUILD: Coping with chaotic communication challenges

Tip 1: Learn to enjoy communicating with your client
http://www.archnewsnow.com/features/Feature251.htm - April, 2008