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RISE IN THE CITY 2020 Launches: Building Africa's Future Through Enterprise

Grow your business and help hundreds of vulnerable youth start theirs, with "rise in the city," a virtual networking and mentoring initiative.

By Daniela Gusman, Founder, rise in the city
September 24, 2020

EDITOR’S NOTE: Since 2017, has been delighted to serve as the media partner for rise in the city.


The non-profit rise (Relationships Inspiring Social Enterprise) is looking for 50 forward-thinking architects who will donate a small amount of time over 6 months to virtually mentor a young entrepreneur in Lesotho, a small independent nation within South Africa’s borders. Please sign up and make a difference today! Go to or contact me before October 15 for details (


To help us raise funds, we also need 50 suppliers who will sponsor the architects for just $2,000. In return, the supplier will get to meet with the principals and senior design team of the architecture firm of their choice. This is an incredible opportunity to meet one-on-one with key decision makers, grow business opportunities, do good, and get a tax break!


Watch rise in the city 2020 – a short video about this initiative.


We are fundraising to build Lesotho’s first Enterprise Hub. Nearly 40% of its population of 2.1 million is aged 15 to 30 – who live in poverty, surviving on less than $2 per day.


They are unable to find work, and more than 54% of them will have lost one or both parents by the time they are 17 due to the HIV/AIDS pandemic. They have no relatives. There is no back-up plan – and no government stimulus package to help.


Survival means becoming an entrepreneur.


But Lesotho has no Incubator Hub to support and mentor young people. As a result most new businesses don’t make it.


Our sustainable solution is to build an Enterprise Hub that can propel more than 100 young entrepreneurs per year towards a brighter future, every single year.


The local goods and services they provide will stimulate the economy, put roofs over people’s heads, and put food on their tables.


Thus, job seekers become job creators.


Under our rise Fellowship Program, the Enterprise Hub will be designed and built by local talent.


The Hub will offer office space, workshops, a market place, a tool loaning library, practical support with business training, networking, mentoring, and other business support services.


To make this happen we need to raise $100,000 by December 2020.


Our dream is that this exciting project will become a template for creating jobs throughout the African continent.


Please sign up!



Daniela Gusman



Relationships Inspiring Social Enterprise

currently working from Malta: +356 9996 5886

WhatsApp: +1 954 296 9889

skype: danielagusman


rise is a U.S.-registered 501(c)(3) non-profit.


See also:


Winner and Finalists Announced in the "rise in the city" Design Competition for Affordable Housing in Lesotho, Africa

The competition brief sought sustainable designs for a home that could be scaled up so that one family could add extensions, or be replicated as row housing.

March 12, 2019


rise in the city 2018 Update: Student Designs for Affordable Housing in Lesotho Shine. A Few Prized Blocks Needing Sponsors Remain

Student designs for affordable housing in Maseru, Lesotho, Southern Africa, are in and - hot-off-the-press - winning designs will be prototyped!

January 22, 2019


rise in the city 2018: Call for Mentors and Sponsors

Students are already busy working on their submissions for an international competition to design affordable housing in Maseru, the capital of Lesotho, in Southern Africa. Now, mentors and sponsors are needed.

October 17, 2018


"rise in the city" UPDATE #2: Online Benefit Auction Continues!

Just in time for the holidays (and only until December 15!), a cornucopia of creativity - there's something for everyone (including that difficult-to-shop-for friend, colleague, and relative - or yourself!).

November 30, 2017


"rise in the city" UPDATE: Top 10 Artists Announced for the Inaugural Fundraiser in New York City on October 25

Lesotho, Africa, comes to NYC through art created and donated by architects, designers, artists, and sponsors from around the world.

October 19, 2017


rise Inaugurates "rise in the city" in New York City on October 25

The non-profit is hosting an art-filled fundraiser, auctioning 100 works of art by architects, designers, and artists for the organization's inaugural project: expanding and upgrading an overcrowded orphanage in Lesotho, Africa.

September 28, 2017



(click on pictures to enlarge)

rise in the city

rise in the city: Building Africa’s future through enterprise

rise in the city

Some of the participants from the in loco 2019, a live Design & Build Entrepreneurship Program

rise in the city

How rise in the city mentor/sponsor program works